Longchamp
LIVE GREEN! COLLECTION LAUNCH For one night, London forgot it was winter
Longchamp’s S/S 2025 collection deserved more than a runway - it needed a world. So we built one.
Inside the Garden Museum, a secret garden bloomed: wild vegetable florals, sculptural fruits, and textures that felt like summer underfoot. At every turn there was a photo moment for the media and talent, each linking back to the inspiration for the collection. Dinner? A collaboration with Skye Gyngell’s Spring Restaurant - seasonal plates served with silver-service theatre. A ten-piece string ensemble scored the night. Unexpected and whimsical. Unmistakably Longchamp.
Shopify
GLOBAL EXPERIENCES Annual event programmes
For four years, we’ve designed Shopify’s presence across the globe with precision and impact - from third party exhibitions, to experience-led conferences, to sponsorship & partner activations, to C-Suite hospitality experiences. All curated to ensure we get the right people in the room and drive ROI.
Our expo booths own the floor with modular layouts that look and feel different at each show - morphing between demo zones, interactive tech experiences, meeting rooms and lounges - all tailored for the objectives of the specific event and market. From Abu Dhabi to Hamburg to London, we've been everywhere the Enterprise audience are.
We've curated a tailored series of owned conferences to drive new business and to engage current customers and partners. From Tokyo to a five city European roadshow - we've delivered across all Shopify's tier one and emerging markets.
And we've also been responsible for launching an EMEA C-Suite networking programme - all designed to drive prospect engagement. Think Bruce Springsteen to Oasis, Formula 1 to the Olympics, to tables at the hottest restaurants like Tim Raue in Berlin to Vitra Haus in Basel. We've created networking experiences that people want to talk about - attracting the right decision makers and sparking conversations – as well as sales conversions.
Bumble
IRL EVENT PROGRAMME Celebrating love beyond the screen
Kicking things off with an unapologetic takeover of Tower Bridge, we built an always-on programme of tailored experiences that turned heads and captured attention across the UK.
The Campaign Experience award-winning House Party was a seven-storey London playground of music, food, games and chaos for singles to explore in the app with over 5,000 users registering for the event and a lucky 400 singles through the door.
Morley’s Chicken Shop was taken over for an alternative Valentine's singles party before we threw a bold Clapham Common event with Lime bikes for the “Find Them on Bumble” campaign.
More recently, we dialled up the drama for the "Real Love Stories" campaign - transforming the apps success stories into giant sculptural love letters all across London.
Visit Qatar
UEFA FAN ZONE EXPERIENCES A taste of Doha in the heart of Europe
To activate the tourism body’s football tournament sponsorship, we designed and built a multi-tier fan experience that blended interactivity with authenticity.
Fans could step into the Lusail Stadium for a shareable photo moment lifting the World Cup like Messi, explore VR flythroughs of Qatar’s landmarks, trial traditional games like Dama and Carrom or even play footvolley on a real sand beach.
The top floor offered calm away from the crowds and the opportunity to experience the world-famous Qatari hospitality, with Arabic coffee, local delicacies and soundscapes. Every detail was considered and tracked from a sustainability standpoint, from materials to catering to transport.
The result? Across the Munich and Berlin fan zones we had 49,192 physical engagements, with millions reached via requested broadcasts of the stand - and recognition as best-in-class by UEFA for future football sponsorship activations.
Primark
ADAPTIVE COLLECTION LAUNCH A milestone in making inclusive fashion mainstream
Nearly a quarter of the UK lives with a disability, yet fashion often excludes them. We helped Primark challenge the status quo with its first full adaptive clothing collection.
Instead of a standard press dinner and panel, we pitched an experiential launch event to welcome the media, creators, and the disabled community. Importantly, the experience framed the collection as part of Primark’s ongoing collaboration, not a one-off. Guests explored a vibrant, fully accessible space featuring an interactive scrapbook installation showing the level of detail from the designer, live photo shoots with the OOH campaign talent, mannequins styled with real-life use cases and talks with key figures that brought this range to life.
Accessibility was guided by community consultants and embedded throughout - including the time of the event, the venue choice, catering, interpretation, captions, colours utilised, a quiet room and even a dog bowl for service animals, to name a few.
This progressive event was sought out and highlighted by Campaign as one of their "Top 10 Live Experiences" in their 2025 roundup.
Pringles
GLOBAL BRAND LAUNCH Lighting up London & beyond
When Pringles new “Mind Popping” campaign needed a stage, we went beyond ordinary.
We identified the iconic, Pringle-shaped London 2012 Olympic Velodrome as our canvas for a five-minute spectacle of projection-mapped visuals and a bespoke binaural soundtrack. Made in London, but streamed live across EMEA with help from local creators in each market (as well as Pringles owned channels).
The crescendo: a dramatic reveal of the new branding, amplified by a global audience. Media coverage surged. Social lit up. Six million views later, the campaign didn’t just make noise, it owned the conversation.
Korev
FESTIVAL ACTIVATION Sustainability and authenticity taking centre stage
Built to resonate with a sustainability‑minded festival audience, the experience drew on Korev’s “Free‑Spirit meets Cornish Soul” ethos, using reclaimed materials from Cornwall to shape a distinctive design language.
We crafted a modular festival experience using old fishing nets, driftwood, plastic bottles, surfboards, refurbished pallets, and recycled coffee bags. These elements formed a flexible setup including a bar, seating areas, DJ booth, photo moments and entrance walkway.
Microsoft
EMEA EXPERIENCES From Expo Floors to Oxford Street
We’ve been Microsoft’s go-to partner for experience design for the past four years, delivering almost 40 events, exhibitions and launch moments.
In 2022, when AI felt unthinkable and abstract, we made it tangible. By tapping into art as a universal passion point, we designed an immersive tech experience that showcased Microsoft’s AI capabilities alongside the backend data in a way that was unexpected and unforgettable.
To launch Copilot+ PCs on Oxford Street, we transformed John Lewis’ windows into an AI-powered installation, with hero devices as sculptural centrepieces and animated content visualising it’s potential.
For Microsoft Advertising at DMEXCO this year, we created an eye-catching stand that prioritised flexible spaces to facilitate meetings and meaningful connections.
Perfect Moment
BWT ALPINE F1 Sports Sponsorship Activation
We partnered with Perfect Moment to launch their collaboration with the BWT Alpine Formula One Team, concepting and delivering standout hospitality experiences at the British Grand Prix in Silverstone and the Formula 1 Etihad Airways Abu Dhabi Grand Prix at the Yas Marina Circuit.
The activations introduced Perfect Moment’s unisex summer capsule in a high-profile setting, blending luxury skiwear with the energy of motorsport to create a bold, cross-category lifestyle experience. The second storey VIP lounge space hosted talent and media and gave them unprecedented views of the action, along with carefully curated shareable moments, designed for content creation.
CLIENT TESTIMONIALS
“As our retained agency for EMEA, onepointfive act as a true extension of our team to help us design and execute all of our brand experiences. Our activations can be quite complex - particularly when showcasing numerous Shopify products, featuring Shopify partners and merchants; plus sometimes needing to appeal to multiple audiences at once - but whether it's an exhibition, conference or C-Suite dinner, the team at onepointfive ensure every last detail is thought about, so we resonate in each local market and show up authentically as Shopify.”
Beth Carter, Senior Lead - Event Marketing
“onepointfive have been our go-to EMEA brand experience agency for a number of years and have successfully delivered a variety of projects, including, shopper toolkits, sampling campaigns, experiential roadshows, PR stunts, festivals and most recently a live-streamed projection mapping display to help launch our new Pringles brand refresh. No matter the brief, or the number of markets we’ve gone live in simultaneously, the team have always approached every project with the same enthusiasm, attention to detail and collaborative spirit, that ensures the entire process is an enjoyable experience!”
Frankie Wilson, Senior Brand Manager
“We asked onepointfive to respond to the initial Adaptive brief as we wanted some innovative thinking to launch this groundbreaking collection. Typically, in the past we have run dinners and panel sessions when talking about a launch, and although these have been successful, we wanted to ensure this event felt as impactful and different as the range itself. It was really important this event landed in the best possible way with the media and talent we invited. We wanted to celebrate the collection, ensure that we got the best turnout and get the social reach and column inches to really spread the word.
It was clear from our initial meeting that they just got the brief – the team were asking all the right questions and were going to come up with something a bit different to generate talkability.
What they delivered was exactly what we needed. Everyone involved was so proud and it was such an empowering experience for all attendees. The end result was unlike anything we have put on before - and the event spoke for itself. All this, whilst all the while ensuring that no stone was left unturned when it came to making the event completely accessible - something so critical given the target audience and attendees.
The results has been incredible - from ensuring we had maximum attendance from invitees, to organic socials during the event and post, to the write ups we got from key titles. We also got our first write up in the Guardian which we were so proud of!”
Kate Maunders, Global Head of Marketing Communications
“Bumble wanted onepointfive to show us how we could bring our app into the physical world. They came up with a series of IRL experiences that our current members would want to talk about and share - as well as helping us attract new members to the app. From the tone of voice they came up with, to the quirky venue options, to the instagrammable moments, to the digital ads they created - every last detail had been thought about in relation to us as a brand and executed so well. And they're a great bunch to work with.”
Isabella Vittoria, Senior Marketing Manager
“We went to onepointfive as we wanted to see a different response in our pitch process (to the usual PR agencies we use to launch product). We certainly got that, and the end result was unforgettable. Each touchpoint and small detail had been so thoughtfully designed throughout the guests journey. The feedback from talent and media alike was consistent in that "it had been such a long time since a fashion launch had taken their breath away like this". We are definitely planning to work with onepointfive again on a future collection launch.”
Holly Willems, Senior PR Manager, UK & Ireland